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Toyota: Fifty Years in Motion (English and Japanese Edition), by Eiji Toyoda
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Product details
Hardcover: 170 pages
Publisher: Kodansha USA Inc; 1st edition (June 1, 1987)
Language: English, Japanese
ISBN-10: 0870118234
ISBN-13: 978-0870118234
Package Dimensions:
8.4 x 6 x 1.1 inches
Shipping Weight: 1 pounds
Average Customer Review:
4.6 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#937,506 in Books (See Top 100 in Books)
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My dad used to manage a cab company, and received this book from a factory visit back when he was ordering 1,000+ Coronas and Crowns a year but he never read it.I found the history of Toyota fascinating (they started as an automated loom-maker), I enjoyed the clever ways they dealt with the Japanese military to get materials and contracts during WW2. Toyoda's prose is stoic, but surprisingly touching as he recounts relationships among the talents of the founding Toyoda family, and implicit is the remarkable, unquestioning spirit that united them to keep pushing themselves despite years of suffering. An inspiring read.
It is of no wonder that a brilliant man such as Mr. Eiji Toyoda could create a brilliant and inspiring narration of his life.I had borrowed the book from our college library, being curious as to how the Toyota automobile empire was formed. Mr. Toyoda's story goes through his boyhood days at a mill--during the pre-World War II days when Toyota was still a small textile company--up to the mid-80's when Toyota is already one of the biggest carmakers of the world. I especially enjoyed Mr. Toyoda's story on his early days as an ordinary Toyota employee: Toyota was then a very small car company (that had its roots in textiles) and the young Eiji and his colleague-friends had to start from scratch in building cars. Also, the story on the company's struggle to survive in the post-wwII days was remarkable.I would highly recommend this inspirational book to everyone, especially to those who are students/practicioners in the field of engineering. I would say that Mr. Eiji Toyoda epitomizes many admirable characteristics befitting an ideal engineer: persistent, industrious, dedicated, and loyal, among others.The millions of people who now appreciate Toyota cars owe it to this great man, who was once a little boy who dreamed great dreams in a small textile mill.
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