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Strategic Brand Management By Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
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- Sales Rank: #1276643 in Books
- Published on: 2015-09-30
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .60" w x 9.60" l, 1.45 pounds
- Binding: Paperback
- 320 pages
Review
"This text provides leading coverage on wider contemporary aspects of brand management and a new dimension of emphasis on emotional and functional elements of branding and brand positioning."
--Dr. Vish Maheswari, Director of Postgraduate Programmes, Warrington School of Management, University of Chester
"The ideal textbook for those who want to go beyond the standard brand equity models to explore brands as an important social phenomenon"
--Dr. Sotiris T Lalaounis, Lecturer in Marketing, University of Exeter Business School
Review from previous edition: "Some wonderful crisp incisive writing that shines a light into the individual and interpersonal regions where brands operate. This textbook is outstanding on the emotional, psychological, and symbolic underpinning of brands and branding."
--Dr. James Freund, University of Lancaster
About the Author
Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management,Larry Percy, International Consultant in Marketing and Communication,Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology
Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management.
Larry Percy is an international marketing and communication consultant and Visiting Professor at Copenhagen Business School.
Simon Pervan is Associate Professor in Marketing, Swinburne University of Technology, Australia.
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